Was too startled to catch what she said. Flash on the screen, a funeral eulogy in progress. The bereaved wife talking about her late husband's sleeping habits. Then on reading the papers, I understood. The director behind this advertisment and the other on the doting father, is a malaysian lady Yasmin Ahmad. She was approached by MCYS on the recommendation of PM Lee Hsien Loong, who had seen her series of family and racial harmony commercials done for Msian oil company Petronas. Had a quick browse on Youtube. Her advertisments done with the asian touch that only we understands. Heart warming messages. Her films deal mainly around the inter-racial/faith relationships. A sensitive subject to be broach with caution.
Thursday, April 16, 2009
YasminAhmad
Was too startled to catch what she said. Flash on the screen, a funeral eulogy in progress. The bereaved wife talking about her late husband's sleeping habits. Then on reading the papers, I understood. The director behind this advertisment and the other on the doting father, is a malaysian lady Yasmin Ahmad. She was approached by MCYS on the recommendation of PM Lee Hsien Loong, who had seen her series of family and racial harmony commercials done for Msian oil company Petronas. Had a quick browse on Youtube. Her advertisments done with the asian touch that only we understands. Heart warming messages. Her films deal mainly around the inter-racial/faith relationships. A sensitive subject to be broach with caution.
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4 comments:
I thot the ad was quite funny. Not the usual run of the mill .. and the message subtly put across.
SAHM:
Agree. I like the the ad of the doting father and the red shoes. I think that ad is so asian.
i like that ad... like what u said... it demonstrates the producer/director's consideration of the multi-racial, multi-cultural society we are in... a "Chindian" family and a christian funeral and a multi-cultural network of families and frens. Nice touch =)
Pretzel:
An asian touch only local producer/director knows how.
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